Also, when compared to the average adult internet user, active adult social networkers are 45% more likely to go on a date!

Interested in the impact of social media?

Click here for more from the report.

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On the other hand, the Pharmaceutical and Banking sectors are much less likely to dabble in the digital economy. That’s why I was ecstatic to see a post on the American Banking Journal blog (American Bankers Association) giving a 7 step guide to social media for their own member banks and banks alike.

By highlighting that ‘employees, vendors and customers are ambassadors’; and ending the article with the ‘Risks of doing nothing’ – the association is sending a sensible and succinct message to their industry – negative sentiment can happen, but there can be possibility of positive spin in social PR. This is a poignant article that provides – in my opinion – great practical advise and also helps create some credibility for the role of social media within this traditionally stoic industry as well as other professional sectors. Albeit a little overdue.

What about my sector?

Hands up who’s struggled through a website development or website admin? Members, committees, staff… so, the task of sector-wide social media co-ordination can be daunting! But, authoritative organisations like the ABA are being looked upon to lead their sector in terms of best practice – and most companies are participating at some level, with or without the guidance of their sector associations. The companies look to them to play the role of curator in the real world, it shouldn’t be any different in the digital world, should it?

…what to curate and what not to curate?

To build a blog network, wiki or similar social space may be over-kill for smaller associations and membership organisations, even the digitally bright ones – but don’t take my word for it, why not ask the sector what they want? If they crave a space of their own, they may only need some encouragement to do it themselves.
Alternatively, it could be as easy as simple as publishing a few blog posts, like the ABA, creating couple of document templates or curating discussions on a relevant blog or social network.
Specific groups require different levels of participation from an association, membership, group or clubs – but what is clearly most important, is that you DO SOMETHING to help them take advantage of the ‘biggest communication revolution since the printing press’. What do you do now? Please share your ideas, failures and successes.
All questions and comments welcomed below.

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This tutorial assumes that Google Analytics is already installed on your website. If you operate a CMS, the following plugins are suggested:
Google Analyticator (WordPress)
Google Analytics (Drupal)
Google Analytics Tracking Module (Joomla)

So here is the scenario:

You want to track all of the sub domains individually to stop Google treating them as though they are all the root site. And, you would like to be able to track one or more of the sub domains individually.

Example domains:

www.domain.com
subdomain1.domain.com
subdomain2.domain.com
subdomain3.domain.com

Just follow these 3 easy steps:

1. Adjust tracking code:

First you need to add the following tracking code to all pages of your subdomains and main domains.

_gaq.push(['_setDomainName', '.domain.com']);

Make sure you include the ‘.’ before the domain (google seems to have made a booboo with this in some instructions)

tracking subdomains google analytics code snippet

NOTE: Be careful with the above. TrackPageview should only show once on the same page.

2. Set up 3 (or more) custom profile, each with a filter.

Old Analytics click here.
New Analytics: click the orange cog in the top right > Click ‘New Profile’

Note: before you start the next step, please note that you should not remove the existing profile. Retain it and rename it to ‘default’, or ‘all traffic’. DO NOT DELETE it!!!

1 to track the overall traffic.

tracking all subdomains google analytics filter configuration

2 to track subdomain1

track a single subdomain google analytics filter configuration only one

3 to track subdomain2

track a single subdomain google analytics filter configuration only one

3. Well, I lied. There is no step 3. Maybe set up some reporting if you need to…

Any questions on the above .. please ask away …

Note: Other solutions also exist for tracking between top-level domains and other Google Analytics sub domains tracking scenarios.

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Image: geekandpoke.typepad.com/

The following are some guides to Facebook privacy and general advice I provide to clients when they ask ‘how do I secure my Facebook page’ [sic]. (profile)

Guides to privacy settings:
http://mashable.com/2011/02/07/facebook-privacy-guide/

http://www.allfacebook.com/facebook-privacy-settings-2011-02

Guide to lists:

http://www.dotjenna.com/facebook-friends-lists/

I suggest you spend some time on this – when friends begin TAGGING you in terrible photos, you will want to be able to quickly control who can then see them etc

Big thing to keep in mind:

1. Reading into the Ts and Cs it would seem that, anything you upload to Facebook becomes property of Facebook – ANYTHING!!

   http://www.facebook.com/policy.php

2. Avoid setting up a fake Facebook profile on behalf of your company. Instead, create a page for any commercial Facebook pursuits, and configure your own Facebook profile security correctly if you are required to administer any commercial Facebook pages.

Some additional extended info and tools:

Beginners guide to Facebook privacy:
on http://news.yahoo.com

January 2011: The Definitive Facebook Lockdown Guide:
on http://www.zdnet.com/blog/igeneration

Official Facebook security PDF guide for users / parents:
on https://www.facebook.com/safety

Tool for investigating what info is available to the world:
http://zesty.ca/facebook

Our Facebook tools RSS list:
on http://feeds.delicious.com/

Do you have any Facebook setup favourites? Please share them here, or find me on Twitter: @kjakich

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Despite UK adervitsing spend dwindling as 2008′s recession continues to touch Europe and the UK, online ad spending is growing steadily.

In 2008 online ad spend grew to £3,350 millions, a 17.1% increase from 07′ and a 19.2% market share of total UK advertising expenditure – up 3.7 percentage points on 2007 (15.5%).

What’s in store for the future?

In my opinion, accurate figures are a little hard to come by due to the application of social media across all business functions and not just in communications; customer service and product support, for example. Not to mention the dificulties in monitoring and measuring online exposure.
However, some reasonable projections see growth continuing steadily into 2011.

UK Total Digital Ad Spend estimates:

2009: £10.77bn
2010: £10.90bn
2011: £11.03bn

The drivers

Click for full image

Marketers are being swayed by:

• users increasing average time online
• wide acceptance of online content
• growing ease of use
• growing ability to measure ROI

the most important driver, may in fact be the steady and undeniable fall in traditional media use within key demographics.

Sources:

ZenithOptimedia, April 2010

www.iabuk.net

www.pwc.com/uk

Are you responsible for your company’s marketing spend? Discuss your views on the shift of spend towards digital in the discussion section below.

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Click for full image

Contrary to what the name may suggest, a Social Media Release is NOT the act of venting anger in a post on Facebook.

Whether referred to as a Social Media News Release (SMNR), a Social Media Press Release (SMPR) or just plain old Social Media Release (SMR), the SMR is a tool aimed at journalists and bloggers which can be described as an digitally-enhanced news / press release. The SMR is designed to make information accessibility and retrieval smarter and easier by collecting and packaging it neatly and coherently to streamline the process of story creation.

SMR Resources

A live example of a Social Media Release:
Example

A blog post featuring a Social Media Release template:
Template

The Social Media Release normally takes the form of a blog post or webpage and features various multimedia elements including images, video, audio and reference information etc. The journalist can learn more about the story and quickly adapt the multimedia content for their own stories.

A portable version of the SMR, in the form of a PDF document, can also be included – this allows the content to be easily printed or moved ‘off-line’.

If you’d like to know how you can use social media and enterprise media content to promote your brand or organisation, contact us today for a free introduction to enterprise social media.

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The event gave marketing and PR a chance to interact with technology vendors from across the fast emerging filed of social media monitoring, while I had the chance to chat with some attendees and table talk hosts about social media monitoring, the event itself and social media week in London.

Audio Interviews from the Event

Luke Brynley-Jones

Social Media and Marketing Consultant, Founder Our Social Times

Introducing the event with a thought on the complexities and opportunities of social media measurement in and beyond the disciplines of marketing and PR.

Steven Haggard
Freelance Social Media Consultant

On the event, social media week and B2B rich content.

Chris Hall
Director, Cowbell Digital Marketing

Some suggested solutions to the Social Media ROI quandry.

Benjamin Ellis
Director and Co-founder, Redcatco and SocialOptic

Eric Swain
Social Media Director, Spice

Together discussing the importance of social media beyond marketing and PR.

If you like what you hear, a sequal to the event is planned for later this year, see wavespr.com for more info.

“A well organised but informal event that was stimulating due to the content covered and the people there. There was an amazing amount of interest in the issues discussed. Great to hear different views, meet potential clients and chat with competitors – we have much in common and much to learn from each other(within reason!). Thanks to Claire for organizing it, Sun for providing the space and coffees, any other sponsors and all the people who contributed to the afternoon.”

Jonathan Moody
Presenter, Asomo

The event was a great round up of Social Media Week London, so a huge thanks to the event speakers and Waves PR for organising the event, as well as everyone who participated.

Is your computer audio and Adobe ‘Flash’ equipt? No? Get help here

Comments welcome below.

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We will e attending a number of events and even catching some interviews and audio snippets at the Social Media Measurement and Monitoring event – presented by Waves PR and supported by among others, Sun Microsystems.

The various events provide those interested in using social media in the enterprise an opportunity to explore new technologies, practices and generally learn about the latest trends, technologies and people within the social spheres. The events are particularly important for communication, marketing and PR professionals.

The completed audio productions from the event will be made available for download here on our blog soon after the event.

If you’d like to know more about using social media or creating enterprise audio to promote your brand, contact us today for a free introduction to enterprise social media.

iPER Media

Facebooks popularity has grown beyond being a peer communication tool. During 2009 the site has gained popularity amid businesses and brands with thousands asserting themselves with facebook fan pages and paid advertising on the site.

2010 is shaping up to be an interesting year for the Google vs Facebook battle both in terms of popularity and profitability as business service providers.

Were you Christmas Facebooking? Add a comment below if you used Facebook during Christmas.

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In 2010, the current aero society channel site will be redesigned and released on the new iPER Media Channel platform. The channel site along with all audio and other media content will continue to be produced and maintained by iPER Media in 2010.

The Aero Society Channel

The Society recognises that social media will continue to grow as an integral part of their offering to members and marketing. As part of this approach, the Society have committed to another year of support for the Aero Society Channel.

The Channel is a rich media website which allows interested audiences to stream audio presentations of the Royal Aeronautical Society’s live lectures and talks. The site is available to audiences across the globe, free of charge, 24 hours a day. Visit the Aero Society Channel


Find out more about our Social Media Marketing packages

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