Regardless of tightening marketing budgets, online ad spending continues to grow

Despite UK adervitsing spend dwindling as 2008’s recession continues to touch Europe and the UK, online ad spending is growing steadily.

In 2008 online ad spend grew to £3,350 millions, a 17.1% increase from 07′ and a 19.2% market share of total UK advertising expenditure – up 3.7 percentage points on 2007 (15.5%). (continue reading…)

Click for full image

Contrary to what the name may suggest, a Social Media Release is NOT the act of venting anger in a post on Facebook.

Whether referred to as a Social Media News Release (SMNR), a Social Media Press Release (SMPR) or just plain old Social Media Release (SMR), the SMR is a tool aimed at journalists and bloggers which can be described as an digitally-enhanced news / press release. The SMR is designed to make information accessibility and retrieval smarter and easier by collecting and packaging it neatly and coherently to streamline the process of story creation. (continue reading…)

Social Media Week London 2010 came to a spectacular close with an informal mixer organised by Waves PR supported by Sun Microsystems.

The event gave marketing and PR a chance to interact with technology vendors from across the fast emerging filed of social media monitoring, while I had the chance to chat with some attendees and table talk hosts about social media monitoring, the event itself and social media week in London. (continue reading…)

A fantastic short video clip which does well to convey the importance of social media.

Please leave a comment if you have any questions about the video or how social media is relevant to you and your organisation.