Regardless of tightening marketing budgets, online ad spending continues to grow

Despite UK adervitsing spend dwindling as 2008′s recession continues to touch Europe and the UK, online ad spending is growing steadily.

In 2008 online ad spend grew to £3,350 millions, a 17.1% increase from 07′ and a 19.2% market share of total UK advertising expenditure – up 3.7 percentage points on 2007 (15.5%). (continue reading…)

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Contrary to what the name may suggest, a Social Media Release is NOT the act of venting anger in a post on Facebook.

Whether referred to as a Social Media News Release (SMNR), a Social Media Press Release (SMPR) or just plain old Social Media Release (SMR), the SMR is a tool aimed at journalists and bloggers which can be described as an digitally-enhanced news / press release. The SMR is designed to make information accessibility and retrieval smarter and easier by collecting and packaging it neatly and coherently to streamline the process of story creation. (continue reading…)

Social Media Week London 2010 came to a spectacular close with an informal mixer organised by Waves PR supported by Sun Microsystems.

The event gave marketing and PR a chance to interact with technology vendors from across the fast emerging filed of social media monitoring, while I had the chance to chat with some attendees and table talk hosts about social media monitoring, the event itself and social media week in London. (continue reading…)

The second annual Social Media Week conference takes place between February 1st – 5th, 2010. Hosted simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo, events include all aspects of social media from theatrical Twitterers and social media Realtors right through to providers of reputation monitoring tools.

We will e attending a number of events and even catching some interviews and audio snippets at the Social Media Measurement and Monitoring event – presented by Waves PR and supported by among others, Sun Microsystems. (continue reading…)

During Christmas, people are drawn together. So, it is no suprise that this time of year has brought around a new milestone for social network Facebook. For the first time, the site has hit the #1 most visited mark in the United States, accoding to traffic analyst Hitwise today. Although this is a first in the U.S., Facebook has already reached #1 status a few times in many other countries.

Facebooks popularity has grown beyond being a peer communication tool. During 2009 the site has gained popularity amid businesses and brands with thousands asserting themselves with facebook fan pages and paid advertising on the site.

2010 is shaping up to be an interesting year for the Google vs Facebook battle both in terms of popularity and profitability as business service providers.

Were you Christmas Facebooking? Add a comment below if you used Facebook during Christmas.

We are pleased to announce that the Royal Aeronautical Society will continue to develop the Aero Society Channel with many new improvements and a wider range of media planned for 2010.

In 2010, the current aero society channel site will be redesigned and released on the new iPER Media Channel platform. The channel site along with all audio and other media content will continue to be produced and maintained by iPER Media in 2010. (continue reading…)

To all of our fantastic clients, friends and colleagues – have a lovely Christmas and a pleasant new year, from the the team at iPER Media.

We are closed during the statutory festive holidays, however for anything that can’t want till the new year,
please call Alan Harrison: 0794 125 3345 (continue reading…)