Google David Cameron on Twitter and you’ll find an American family man claiming to be ‘more awesome than the Prime Minister’ of England. However, move slightly to the left (so to speak) and you will find that the Conservative Party is indeed on Twitter. This is no surprise; politics and popularity are rather tightly tied. (continue reading…)

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Contrary to what the name may suggest, a Social Media Release is NOT the act of venting anger in a post on Facebook.

Whether referred to as a Social Media News Release (SMNR), a Social Media Press Release (SMPR) or just plain old Social Media Release (SMR), the SMR is a tool aimed at journalists and bloggers which can be described as an digitally-enhanced news / press release. The SMR is designed to make information accessibility and retrieval smarter and easier by collecting and packaging it neatly and coherently to streamline the process of story creation. (continue reading…)

We are pleased to announce that the Royal Aeronautical Society will continue to develop the Aero Society Channel with many new improvements and a wider range of media planned for 2010.

In 2010, the current aero society channel site will be redesigned and released on the new iPER Media Channel platform. The channel site along with all audio and other media content will continue to be produced and maintained by iPER Media in 2010. (continue reading…)