According to Nielsen, we now spend over 22% of our time on blogs and social networks. This is one of the key findings in the recently released 2011 Q3 Nielsen ‘State of Social Media’ report. (continue reading…)

Regardless of tightening marketing budgets, online ad spending continues to grow

Despite UK adervitsing spend dwindling as 2008′s recession continues to touch Europe and the UK, online ad spending is growing steadily.

In 2008 online ad spend grew to £3,350 millions, a 17.1% increase from 07′ and a 19.2% market share of total UK advertising expenditure – up 3.7 percentage points on 2007 (15.5%). (continue reading…)

During Christmas, people are drawn together. So, it is no suprise that this time of year has brought around a new milestone for social network Facebook. For the first time, the site has hit the #1 most visited mark in the United States, accoding to traffic analyst Hitwise today. Although this is a first in the U.S., Facebook has already reached #1 status a few times in many other countries.

Facebooks popularity has grown beyond being a peer communication tool. During 2009 the site has gained popularity amid businesses and brands with thousands asserting themselves with facebook fan pages and paid advertising on the site.

2010 is shaping up to be an interesting year for the Google vs Facebook battle both in terms of popularity and profitability as business service providers.

Were you Christmas Facebooking? Add a comment below if you used Facebook during Christmas.

Social media use has taken off in the UK. eMarketer estimates that 39% of UK Internet users – more than 15.4 million people – will use social networks at least once per month in 2009.

Over a trillion unique URL’s or web page addresses are analysed and cataloged by the Google search engine. This is an astonishing quantity.
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Can’t fathom the number? (continue reading…)