According to Nielsen, we now spend over 22% of our time on blogs and social networks. This is one of the key findings in the recently released 2011 Q3 Nielsen ‘State of Social Media’ report. (continue reading…)

Regardless of tightening marketing budgets, online ad spending continues to grow

Despite UK adervitsing spend dwindling as 2008′s recession continues to touch Europe and the UK, online ad spending is growing steadily.

In 2008 online ad spend grew to £3,350 millions, a 17.1% increase from 07′ and a 19.2% market share of total UK advertising expenditure – up 3.7 percentage points on 2007 (15.5%). (continue reading…)

The second annual Social Media Week conference takes place between February 1st – 5th, 2010. Hosted simultaneously in New York City, Berlin, London, San Francisco, Toronto and São Paulo, events include all aspects of social media from theatrical Twitterers and social media Realtors right through to providers of reputation monitoring tools.

We will e attending a number of events and even catching some interviews and audio snippets at the Social Media Measurement and Monitoring event – presented by Waves PR and supported by among others, Sun Microsystems. (continue reading…)

During Christmas, people are drawn together. So, it is no suprise that this time of year has brought around a new milestone for social network Facebook. For the first time, the site has hit the #1 most visited mark in the United States, accoding to traffic analyst Hitwise today. Although this is a first in the U.S., Facebook has already reached #1 status a few times in many other countries.

Facebooks popularity has grown beyond being a peer communication tool. During 2009 the site has gained popularity amid businesses and brands with thousands asserting themselves with facebook fan pages and paid advertising on the site.

2010 is shaping up to be an interesting year for the Google vs Facebook battle both in terms of popularity and profitability as business service providers.

Were you Christmas Facebooking? Add a comment below if you used Facebook during Christmas.

We are pleased to announce that the Royal Aeronautical Society will continue to develop the Aero Society Channel with many new improvements and a wider range of media planned for 2010.

In 2010, the current aero society channel site will be redesigned and released on the new iPER Media Channel platform. The channel site along with all audio and other media content will continue to be produced and maintained by iPER Media in 2010. (continue reading…)

To all of our fantastic clients, friends and colleagues – have a lovely Christmas and a pleasant new year, from the the team at iPER Media.

We are closed during the statutory festive holidays, however for anything that can’t want till the new year,
please call Alan Harrison: 0794 125 3345 (continue reading…)

Social media use has taken off in the UK. eMarketer estimates that 39% of UK Internet users – more than 15.4 million people – will use social networks at least once per month in 2009.

Over a trillion unique URL’s or web page addresses are analysed and cataloged by the Google search engine. This is an astonishing quantity.
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Can’t fathom the number? (continue reading…)